Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand by David D'Alessandro

Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

David D'Alessandro

240 pages • missing pub info (editions)

nonfiction business economics self help informative medium-paced
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NOW IN PAPERBACK The BusinessWeek, Wall Street Journal, and New York Times business bestseller "With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."--Harvard Business Review "D'Alessandro's book is witt...

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