New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions by Promma Phrommathed, Sameer Kumar

New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

Promma Phrommathed, Sameer Kumar

200 pages • missing pub info (editions)

nonfiction business economics technology
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The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cyc...

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