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382 pages • first pub 1996 (editions)
ISBN/UID: 9780470023686
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 14 January 2005
Description
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der He...
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382 pages • first pub 1996 (editions)
ISBN/UID: 9780470023686
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 14 January 2005
Description
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der He...