Consuming Experience by Bernard Cova, Antonella Caru

Consuming Experience

Bernard Cova, Antonella Caru

224 pages first pub 2013 (editions)

informative medium-paced
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those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations those that have been co-developed by companies and consumers: tourism or adventure proj...

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