Scotland - The Brand: The Making of Scottish Heritage by David McCrone, Richard Kiely

Scotland - The Brand: The Making of Scottish Heritage

David McCrone, Richard Kiely

230 pages first pub 1995 (editions)

informative reflective medium-paced
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Tartanry and 'Balmoralty': is Scotland's thriving heritage industry an economic blessing or the curse of negative stereotyping? Since the eighteenth century, heritage has been synonymous with 'heritage tourism'. This book is the first to explore t...

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