Basic Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr.
Basic Marketing: A Marketing Strategy Planning Approach
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William D. Perreault Jr.
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Basic Marketing: A Marketing Strategy Planning Approach

William D. Perreault Jr. with E. Jerome McCarthy, Joseph P. Cannon

832 pages • first pub 2008 (editions)

nonfiction business economics informative medium-paced
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Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e prov...

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