Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

400 pages • missing pub info (view editions)

nonfiction health informative medium-paced
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Strategic Marketing in Health Care Organiations in its first edition fast became one of the top selling introductory textbooks on marketing in health care organizations, applying world reknown professor Philip Kotler's strategic marketing model to...

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