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343 pages • missing pub info (editions)
ISBN/UID: 9781844801428
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 02 September 2004
nonfiction
business
economics
medium-paced
Description
The focus of this text is on strategic marketing decision making in a global context.
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343 pages • missing pub info (editions)
ISBN/UID: 9781844801428
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 02 September 2004
nonfiction
business
economics
medium-paced
Description
The focus of this text is on strategic marketing decision making in a global context.