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256 pages • first pub 2003 (editions)
ISBN/UID: 9780749463007
Format: Digital
Language: English
Publisher: Kogan Page
Publication date: Not specified
Description
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.Bra...
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Content Warnings
256 pages • first pub 2003 (editions)
ISBN/UID: 9780749463007
Format: Digital
Language: English
Publisher: Kogan Page
Publication date: Not specified
Description
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.Bra...
Community Reviews
Content Warnings