Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey, Meghan Casey

Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right

Meghan Casey, Meghan Casey

288 pages • first pub 2015 (view editions)

nonfiction business design informative medium-paced
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Description

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like te...

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