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240 pages • first pub 2001 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
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NOW IN PAPERBACK!The BusinessWeek, Wall Street Journal, and New York Times business bestseller"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."--Harvard Business Review"D'Alessandro's book is witty, ...
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240 pages • first pub 2001 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
NOW IN PAPERBACK!The BusinessWeek, Wall Street Journal, and New York Times business bestseller"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."--Harvard Business Review"D'Alessandro's book is witty, ...