Brand Warfare: 10 Rules for Building the Killer Brand by David F. D'Alessandro

Brand Warfare: 10 Rules for Building the Killer Brand

David F. D'Alessandro

240 pages first pub 2001 (editions)

nonfiction business informative medium-paced
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NOW IN PAPERBACK!The BusinessWeek, Wall Street Journal, and New York Times business bestseller"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."--Harvard Business Review"D'Alessandro's book is witty, ...

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