Scan barcode
284 pages • missing pub info (editions)
ISBN/UID: 9780471496458
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 08 August 2001
Description
Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer market...
Community Reviews
Content Warnings
284 pages • missing pub info (editions)
ISBN/UID: 9780471496458
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 08 August 2001
Description
Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer market...