Wired Marketing: Energizing Business for E-Commerce by Gary Graham, Glenn Hardaker

Wired Marketing: Energizing Business for E-Commerce

Gary Graham, Glenn Hardaker

284 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer market...

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