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187 pages • missing pub info (editions)
ISBN/UID: 9780470164938
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 03 February 2009
Description
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its ow...
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187 pages • missing pub info (editions)
ISBN/UID: 9780470164938
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 03 February 2009
Description
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its ow...