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261 pages • missing pub info (view editions)
ISBN/UID: 9780470028575
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 June 2007
Description
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'r...
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261 pages • missing pub info (view editions)
ISBN/UID: 9780470028575
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 June 2007
Description
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'r...