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332 pages • missing pub info (editions)
ISBN/UID: 9780789017703
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 15 January 2003
This book is ideal for business professionals and educators seeking a comprehensive, step-by-step guide to crafting strategic marketing plans with practical tools and real-world examples.
Description
Examine essential marketing disciplines and weapons This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business It explains all of the major marketing disciplines and familiarizes you wi...
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332 pages • missing pub info (editions)
ISBN/UID: 9780789017703
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 15 January 2003
This book is ideal for business professionals and educators seeking a comprehensive, step-by-step guide to crafting strategic marketing plans with practical tools and real-world examples.
Description
Examine essential marketing disciplines and weapons This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business It explains all of the major marketing disciplines and familiarizes you wi...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.