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258 pages • first pub 2012 (editions)
ISBN/UID: 9781283835060
Format: Digital
Language: English
Publisher: John Wiley & Sons
Publication date: 19 November 2012
Description
Your guide to becoming an explanation specialist.You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an exp...
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258 pages • first pub 2012 (editions)
ISBN/UID: 9781283835060
Format: Digital
Language: English
Publisher: John Wiley & Sons
Publication date: 19 November 2012
Description
Your guide to becoming an explanation specialist.You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an exp...