How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands by Byron Sharp, Jenni Romaniuk

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Byron Sharp, Jenni Romaniuk

192 pages • first pub 2015 (editions)

nonfiction business informative lighthearted slow-paced
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Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp,...

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