Fundamentals of Global Strategy by Cornelius De Kluyver, Cornelis De Kluyver

Fundamentals of Global Strategy

Cornelius De Kluyver, Cornelis De Kluyver

272 pages missing pub info (editions)

nonfiction business economics medium-paced
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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-h...

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