Marketing Real People, Real Choices by Michael Solomon, Greg Marshall, Elnora Stuart

Marketing Real People, Real Choices

Michael Solomon, Greg Marshall, Elnora Stuart

632 pages missing pub info (editions)

nonfiction business economics
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"Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how...

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