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632 pages • missing pub info (editions)
ISBN/UID: 9780136810384
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how...
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632 pages • missing pub info (editions)
ISBN/UID: 9780136810384
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how...