How To Make Better Advertising And Advertising Better: The Manifesto for a New Creative Revolution by Vic Polkinghorne, Andy Palmer

How To Make Better Advertising And Advertising Better: The Manifesto for a New Creative Revolution

Vic Polkinghorne, Andy Palmer

54 pages • first pub 2019 (editions)

informative reflective medium-paced
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“The ad industry is in an unprecedented state of confusion. While the assertions and pomposity grow majestically, the advertising itself diminishes rapidly. Sadly there is no button we can push that will erase all the arrogance and self-delusion. ...

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