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512 pages • missing pub info (view editions)
ISBN/UID: 9780136058281
Format: Hardcover
Language: English
Publisher: Pearson
Edition Pub Date: 15 July 2010
Description
Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. KEY TOPICS: Introduction to Business to Business Marke...
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512 pages • missing pub info (view editions)
ISBN/UID: 9780136058281
Format: Hardcover
Language: English
Publisher: Pearson
Edition Pub Date: 15 July 2010
Description
Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. KEY TOPICS: Introduction to Business to Business Marke...