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728 pages • missing pub info (editions)
ISBN/UID: 9780078028885
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 January 1997
Description
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in p...
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Content Warnings
728 pages • missing pub info (editions)
ISBN/UID: 9780078028885
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 01 January 1997
Description
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in p...
Community Reviews
Content Warnings