Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith, Ann Clurman
Rocking the Ages: The Yankelovich Report on Generational Marketing

J. Walker Smith, Ann Clurman

Rocking the Ages: The Yankelovich Report on Generational Marketing

J. Walker Smith, Ann Clurman

352 pages first pub 1997 (editions)

challenging informative reflective medium-paced
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To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctiv...

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