Bad to Good: Achieving High Quality and Impact in Your Research by Arch G. Woodside

Bad to Good: Achieving High Quality and Impact in Your Research

Arch G. Woodside

320 pages missing pub info (editions)

nonfiction business education
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For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable schola...

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