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144 pages • missing pub info (editions)
ISBN/UID: 9780745318738
Format: Paperback
Language: English
Publisher: Pluto Press (UK)
Publication date: 20 September 2002
Description
The Bacardi rum company is one of the most successful and recognisable brands in the world. It spends millions on marketing itself as the spirit of youth and vitality. But behind its image as a party drink lies a very different story.In this book,...
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144 pages • missing pub info (editions)
ISBN/UID: 9780745318738
Format: Paperback
Language: English
Publisher: Pluto Press (UK)
Publication date: 20 September 2002
Description
The Bacardi rum company is one of the most successful and recognisable brands in the world. It spends millions on marketing itself as the spirit of youth and vitality. But behind its image as a party drink lies a very different story.In this book,...