Bacardi: The Hidden War by Hernando Calvo Ospina

Bacardi: The Hidden War

Hernando Calvo Ospina

144 pages missing pub info (editions)

nonfiction business economics history medium-paced
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Description

The Bacardi rum company is one of the most successful and recognisable brands in the world. It spends millions on marketing itself as the spirit of youth and vitality. But behind its image as a party drink lies a very different story.In this book,...

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