Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail by

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail

Marketing and Consumer Psychology

400 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Busines...

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