Cross-Cultural Problems in International Business: The Role of the Cultural Integration Function by Robert Maddox

Cross-Cultural Problems in International Business: The Role of the Cultural Integration Function

Robert Maddox

160 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

This innovative book offers help to managers and firms as they deal with cross-cultural issues in their operations. As newly independent nations offer new market opportunities for international firms, cross-cultural issues are presenting new compe...

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