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230 pages • first pub 2000 (editions)
ISBN/UID: 9780471357643
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: Not specified
Description
In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any tim...
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Content Warnings
230 pages • first pub 2000 (editions)
ISBN/UID: 9780471357643
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: Not specified
Description
In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any tim...
Community Reviews
Content Warnings