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179 pages • first pub 1998 (editions)
ISBN/UID: 9780002570459
Format: Hardcover
Language: English
Publisher: HarperCollins Business
Publication date: 30 July 1998
Description
Branding.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is,...
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Content Warnings
179 pages • first pub 1998 (editions)
ISBN/UID: 9780002570459
Format: Hardcover
Language: English
Publisher: HarperCollins Business
Publication date: 30 July 1998
Description
Branding.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is,...
Community Reviews
Content Warnings