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368 pages • first pub 1999 (editions) user-added
ISBN/UID: 9781633697980
Format: Digital
Language: English
Publisher: Harvard Business Review Press
Publication date: 10 December 2009
Description
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Ex...
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368 pages • first pub 1999 (editions) user-added
ISBN/UID: 9781633697980
Format: Digital
Language: English
Publisher: Harvard Business Review Press
Publication date: 10 December 2009
Description
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Ex...