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164 pages • missing pub info (editions)
ISBN/UID: 9780813818283
Format: Hardcover
Language: English
Publisher: Wiley-Blackwell
Publication date: 16 August 2000
Description
Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first boo...
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164 pages • missing pub info (editions)
ISBN/UID: 9780813818283
Format: Hardcover
Language: English
Publisher: Wiley-Blackwell
Publication date: 16 August 2000
Description
Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first boo...