Foreign Advertising in China by Jian Wang

Foreign Advertising in China

Jian Wang

164 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first boo...

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