Unthinking: The Surprising Forces Behind What We Buy by Harry Beckwith

Unthinking: The Surprising Forces Behind What We Buy

Harry Beckwith

336 pages • first pub 2011 (editions)

nonfiction business psychology self help informative inspiring reflective fast-paced
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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Bea...

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