Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Carmen Simon

288 pages • first pub 2016 (editions)

nonfiction business psychology informative slow-paced
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and a...

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