The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns by Margo Berman

The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns

Margo Berman

224 pages missing pub info (editions)

nonfiction business economics
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The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyz...

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