Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell by Mara Einstein

Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

Mara Einstein

252 pages • first pub 2016 (editions)

nonfiction business challenging informative reflective medium-paced
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Description

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sale...

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