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432 pages • missing pub info (editions)
ISBN/UID: 9781292060163
Format: Paperback
Language: English
Publisher: P&C Business
Publication date: 01 April 2013
Description
For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research v...
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432 pages • missing pub info (editions)
ISBN/UID: 9781292060163
Format: Paperback
Language: English
Publisher: P&C Business
Publication date: 01 April 2013
Description
For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research v...