Essentials of Marketing Research: A Hands-On Orientation by Naresh K. Malhotra

Essentials of Marketing Research: A Hands-On Orientation

Naresh K. Malhotra

432 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research v...

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