The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment by Julie Ask, Josh Bernoff, Ted Schadler

The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment

Julie Ask, Josh Bernoff, Ted Schadler

272 pages • first pub 2014 (editions)

nonfiction business technology informative medium-paced
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Mobile has reprogrammed your customers’ brains.Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the ...

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