Jack Trout on Strategy by Jack Trout

Jack Trout on Strategy

Jack Trout

176 pages missing pub info (editions)

nonfiction business economics informative fast-paced
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Description

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than ...

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