Principles of Marketing by Philip Kotler, Gary Armstrong
Principles of Marketing

Philip Kotler, Gary Armstrong

Principles of Marketing

Philip Kotler, Gary Armstrong

768 pages first pub 1980 (editions)

nonfiction business informative slow-paced
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Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of c...

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