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384 pages • first pub 2011 (editions)
ISBN/UID: 9780393341256
Format: Paperback
Language: English
Publisher: W. W. Norton & Company
Publication date: 05 March 2012
Description
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising...
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384 pages • first pub 2011 (editions)
ISBN/UID: 9780393341256
Format: Paperback
Language: English
Publisher: W. W. Norton & Company
Publication date: 05 March 2012
Description
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising...