Marketing for Hospitality and Tourism by Philip Kotler . John T. Bowen . James Makens
Marketing for Hospitality and Tourism
—
Philip Kotler . John T. Bowen . James Makens
Add cover

Marketing for Hospitality and Tourism

Philip Kotler . John T. Bowen . James Makens with John T. Bowen, James C. Makens

630 pages • first pub 1995 (editions)

nonfiction business economics travel informative slow-paced
Powered by AI (Beta)
Loading...

Description

KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each h...

Read more

Community Reviews

Loading...

Content Warnings

Loading...