Profiles in Small Business: A Competitive Strategy Approach by Gavin Reid, Margo E. Anderson, Lowell R. Jacobsen

Profiles in Small Business: A Competitive Strategy Approach

Gavin Reid, Margo E. Anderson, Lowell R. Jacobsen

224 pages • missing pub info (editions)

nonfiction business economics
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Description

A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how success...

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