I Is for Influence: The New and Surprising Science of Persuasion by Rob Yeung

I Is for Influence: The New and Surprising Science of Persuasion

Rob Yeung

314 pages • first pub 2011 (editions)

nonfiction business psychology informative reflective medium-paced
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Description

Some people are naturally gifted in the art of influence and persuasion. Why do some have it and others don't? And what is it, exactly, that makes someone and their point of view so irresistible? In fact, anyone can master the power of influence a...

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