Total Exposure: Controlling Your Company's Image In The Glare Of The Business Media Explosion by Gustav Carlson

Total Exposure: Controlling Your Company's Image In The Glare Of The Business Media Explosion

Gustav Carlson

missing page info Add in missing page information • first pub 1999 (view editions)

challenging informative inspiring slow-paced
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Description

With the explosion in the business media - newspaper stories, television programmes, on-line services - nearly any business can get media attention, and that can be dangerous. Overexposure, misrepresentation, and negative rumours are some of the p...

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