Data Driven: Profiting from Your Most Important Business Asset by Thomas C. Redman

Data Driven: Profiting from Your Most Important Business Asset

Thomas C. Redman

257 pages first pub 2008 (editions)

nonfiction business informative medium-paced
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Description

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create s...

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