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257 pages • first pub 2008 (editions)
ISBN/UID: 9781422119129
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 19 August 2008
Description
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create s...
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257 pages • first pub 2008 (editions)
ISBN/UID: 9781422119129
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 19 August 2008
Description
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create s...