The Reasoning Voter: Communication and Persuasion in Presidential Campaigns by Samuel L. Popkin
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
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Samuel L. Popkin
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

Samuel L. Popkin

291 pages • first pub 1991 (editions)

nonfiction politics challenging informative slow-paced
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The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and...

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