Influence and Persuasion by Harvard Business Review, Robert B. Cialdini, Nick Morgan

160 pages first pub 2018 (editions)

nonfiction business psychology informative fast-paced
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Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader.This book highlights that research and shows you how to act on it, presenting b...

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