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268 pages • first pub 2008 (editions)
ISBN/UID: 9780814401811
Format: Hardcover
Language: English
Publisher: Amacom Books
Publication date: Not specified
Description
For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable f...
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268 pages • first pub 2008 (editions)
ISBN/UID: 9780814401811
Format: Hardcover
Language: English
Publisher: Amacom Books
Publication date: Not specified
Description
For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable f...
Community Reviews
Content Warnings