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Advert Uneasy Persus by Michael Schudson

Advert Uneasy Persus

Michael Schudson

300 pages first pub 1986 (view editions)

emotional reflective medium-paced
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Description

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling t...

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