Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge by Oded Shenkar

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

Oded Shenkar

241 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved ...

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